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Context
The F&B industry is facing a potential crisis. As one of the most widely consumed beverages in the world, coffee is in danger of becoming extinct. Studies have shown that climatic events will halve global coffee production by 2050, while the booming demand for coffee means that farmers around the world are threatened with even greater inequities. Across the value chain, there is a need to look for more sustainable avenues for production to address growing economic imbalances and lengthen the runway of coffee as an agricultural product.
As a home-grown specialty coffee company and the first certified B Corp in Singapore (one of only 13), Bettr Group is igniting social and environmental change by empowering consumers to start making more responsible purchase decisions, where ethics and accountability are top-of-mind, from farm to counter to cup.
Challenge
The COVID-19 pandemic forced Bettr to reevaluate the retail arm of their business model, which was mainly operating exclusively in workplaces and office communities. To achieve financial sustainability and provide inclusive job creation at scale for the young members of Bettr’s coffee education program, an accelerated digitalisation plan was critical.
Bettr also sought to bring on a technology and design partner aligned with their values, a certified B Corporation to co-create the group’s journey with them and develop solutions with a holistic consideration of impact in mind. That’s where PALO IT came in - we worked with Bettr to articulate their vision and transform their ideas into a reality.
PAMELA CHNG
FOUNDER, BETTR GROUP