Human-centered design

YoFio, a Mexico-based scale-up, wanted to address the gap in the LATAM’s digital payment adoption by enabling users to utilize credit for grocery purchases at local corner stores—essential shopping venues for families in the region.

PALO IT partnered with YoFio to implement a human-centered design approach in developing their solution, resulting in two applications: an end-user app for consumers to manage credit and purchases, and a commerce app for merchants to process transactions.

Airbnb faced challenges with user acquisition and retention due to skepticism about safety and reliability, which hindered its growth in the competitive hospitality market.

The founders transformed their apartment into an Airbnb rental and conducted interviews with users. This human-centered approach informed product improvements.