Elevating the customer rewards experience

The 1 was on a mission to completely transform their customer experience as part of a major digital makeover. They wanted to blend online and offline experiences seamlessly. At the same time, they were looking to streamline their development processes to speed up their time-to-market and modernize their tech stack—all without breaking the bank, thanks to cross-platform technologies.

The goal? Boost operational efficiency, keep customers happy, and stay ahead in the market.

Reduced cost

We switched from native mobile development to cross-platform development using the Flutter tech stack. This move helped save significantly on development, maintenance, and infrastructure costs for The 1's digital solution.

Reduced time-to-market

We cut the release time from one month down to daily updates by fine-tuning the feature delivery process and fully automating testing with end-to-end implementation.

Centralized user analytic tracking

In just three months, we set up a system that tracks user analytics across iOS, Android, web, and offline platforms. This integrated approach gives The 1 a complete view of user behavior, making data-driven decisions a breeze.

Upskilled the development team

We helped their development team level up by prioritizing innovative features that enhance the O2O journey. This focus is all about driving monthly active users and delivering solid business results.

Enhanced user engagement

We introduced a variety of game mechanics to spark user interaction and ramp up transaction volumes.

20 million+ THB saved (US$600K)

In just one year! We sped rewards updates from one hour to happening in real-time by transitioning to a high-availability and high-performance app, which ensures smooth operations even under heavy user loads, while reducing reliance on outdated systems.

50%+ reduction in development resources

Thanks to the Flutter tech stack, we cut down the resources needed for the development team significantly.

96%+ improvement in development time

We slashed release time from one month to daily updates by optimizing our feature delivery and automating testing through E2E implementation.

300%+ improvement in click-through rate

The CTR for the 'Quick Access Button' (QAB) soared from 0.62% (the old 'Static QAB') to 5.2% with our new 'Customer-Centric QAB', thanks to major personalization improvements in The 1 app.

The 1 is Thailand's largest loyalty platform under the Central Group, a leader in retail and service businesses in Thailand. The1 has *19.7 million members, covering more than 25% of Thailand's total population.

* As of December 2022